$ whoami --target bella-ai
Nandesh Goudar
Claude Code operator. GTM engineer. Always experimenting.
Top Rated · Upwork
100+ paid engagements
12 industries
M-shaped · 5 pillars
// the lab
$10,000+ on AI tools and tokens. 500+ products battle-tested across content, sales, ops, brand, video. Every test logged in Notion. Every meeting recorded. Every brand documented. I've already failed enough to know which tools earn their keep for whatever you ship next.
currently shipping for
Strategic Partner · AI Operations & Claude Setup · Arcus Compliance
Nov 2025 – Present
UK regulated-markets consultancy. Scope pivoted once the foundation was built.
- RevOps funnel build → setting up Claude Code and maintaining the AI ops layer for the whole business. Email, task mgmt, sales, marketing all flowing through Claude.
- Content engine: voice memo → draft → branded image → Notion → reviewer audit. 300+ briefings published.
- 2-agent LinkedIn outreach (creative + formatter, 295-char compliant) with CRM write-back.
Head of AI & Marketing Systems · Embodied Performance
Nov 2025 – Present
Coaching program for mid-tier executive coaches. Full acquisition system.
- Quiz-to-waitlist funnel with personalised scoring. 250+ qualified leads in pipeline targeting ICF-certified coaches.
- Multi-channel nurture across email and WhatsApp. Now setting up Claude Code for the team to maintain and extend.
AI Systems Builder · Buttermilk
Oct 2025 – Present
Luxury-brand agency serving Fortune 500 accounts. The AI automation backbone.
- Brief turnaround dropped 3 hours → 25 minutes across 14 engagements. Lead engine, brief generator, and handover across HubSpot, Notion, Slack.
- Clay → HubSpot auto-sync with documented voice rules so the brand stays consistent at scale.
AI Systems Builder · Lock & Quay Collective
Mar 2025 – Present
Joined to manage projects. Pivoted to AI architecture. Now setting up Claude Code for the team.
- Built the full CRM funnel for the real-estate client: lead capture, nurture, conversion.
- Now setting up Claude Code for the wider team so the AI work doesn't depend on me being in the seat.
tools, by the job they do
credentials & signal
certs: Cornell Chief AI Officer Program (enrolled) · Notion Certified
3x (Essentials, Workflows, Advanced) · Notion Builder + Partner
status: Upwork Top Rated ·
100% JSS ·
40+ integrated services across CRM, outreach, content, ops
live: Two productized practices on the open web —
learnfast.work &
learnfast.pro
Nandesh Goudar · M-shaped · 5 pillars · highlights · earlier roles
page 2/2 · for bella-ai
M
From sales for industrial hardware to AI systems builder in seven years. The compound is the M-shape.
Shipped paid work across a dozen functions: industrial sales, BD, program management, community marketing (Young Collective: $2M funnel · 1,000+ events · 175 cities), brand partnerships, three-time National CEO in the AIESEC global network (NZ, Albania, Asia Pacific), event production for 19-nation summits, and now AI ops. Gone deep enough on each to make money doing it. The five pillars below are what stuck.
the five pillars
01
Claude Code &
AI Operations
Building and deploying Claude Code for teams to run without me in the seat — across Arcus, Embodied Performance, and Lock & Quay.
→ Bella's "Claude wizard" seat.
02
Content Systems &
Automated Publishing
Voice-to-published pipelines with reviewer audit trails. 300+ briefings shipped at Arcus. Content engines built for learnfast.work and across Buttermilk.
→ Bella's "automated blog."
03
Brand &
UX Engineering
Documented voice rules plus page-level conversion design. Anthropic frontend-design plugin daily. PostHog instrumentation cloned across Next.js sites.
→ Bella's "brand guidelines + website UX."
04
Marketing Automation
& RevOps
29+ n8n workflows in production across 6 functions: lead gen, scoring, content, marketing, sales, client ops. Self-hosted, multi-client setup.
→ Bella's GTM motion.
05
National Operations
Leadership
Three-time National CEO across the AIESEC global network: NZ, Albania, Asia Pacific. 19-nation summit Program Director. Weekly workshops, rooms of 5 to 500.
→ How regulated, multi-stakeholder orgs actually move.
highlights
// community marketing · sep 23 – mar 25
Young Collective · Head of Community Marketing
$2,000,000 funnel generated. 1,000+ student events across 175 cities. Ran the community team, hands-on across strategy and execution. (Ruben Paijens managed me directly.)
// flagship · 2024
Asia Pacific Summit 2024 · Program Director
5-day flagship in Kathmandu. 118 international delegates from 19 nations. Workshops, keynotes, Hackathon. Delegate satisfaction 4.47/5. The week that proved I can run a complex, multi-stakeholder event end-to-end.
// founder partner · 2025
Legon Ventures (Timothy Armoo) · The Vault
Came in to build landing pages. Stayed for the launch backend, newsletter growth engine, and the automation layer. Launched The Vault (£300 digital product) hands-on with Timo, plus the business-valuation tool.
earlier leadership · compressed timeline
2019 – Jun 2025
AIESEC global network · 6.5 years. Three-time National CEO: NZ (2-yr term, 2023–25) · Albania (post-pandemic restart, 2022–23) · Regional Director Asia Pacific. Program Director, APS 2024 Kathmandu (118 delegates, 19 nations). Earlier rotations: India BD · Albania Marketing & Ops · International Talent Partnerships · Nokia Ambassador for Global Talent.
Mar – Jun 2025
Marketing Ops, Funnels & AI Agents · Legon Ventures (Timothy Armoo). Came in for landing pages, stayed to ship the launch backend, newsletter growth engine, and £300 The Vault product.
Aug 2021 – Jun 2022
Sales BD → Program Manager, International BU · Graphy (ed-tech). Sold international cohort programs, then ran them end-to-end across instructor ops, student success, and partner schools.
Feb – Dec 2021
Chairperson, Membership Development · IEEE Bangalore (SB RVCE). Grew the campus chapter with year-round technical workshops, member recruitment, and event programming.
2019
Sales · Bosch Rexroth India (industrial automation and motion control hardware). My first paid role. Learned how to sell complex technical products to engineering buyers, and how to read one.
Nandesh Goudar · recommendations
page 3/3 · for bella-ai
recommendations
Ruben Paijens
Founder, CADRE & COHORT · ex-CEO Young Collective & The Student Life
February 17, 2024 · Ruben managed Nandesh directly
Nandesh, our Marketing Director, has shaped our marketing efforts since joining Young Collective. Leading the community team, he streamlined our communication, making our student events more known and engaging. He has a practical approach to marketing, focusing on what works and constantly tweaking strategies to better connect with our audience. His leadership style is hands-on, directly involving himself in both strategy and execution. Nandesh's impact is undeniable.
linkedin.com/in/rubencohort
Justin van Zon
LinkedIn Content Strategist (Timothy Armoo's team) · 32M+ Impressions Driven
July 25, 2025 · Justin worked with Nandesh on the same team
If you're building fast and need someone who can keep up and level up — this is your guy. Nandesh is a joy to work with. Deeply skilled in building AI agents, optimising landing pages, and picking up any tool you throw at him. What sets him apart is how fast he takes action. He doesn't just think about execution; he's a partner in thinking through what's next and how to get there.
linkedin.com/in/justinvanzon
Johnny Kim
Founder, Lock & Quay Collective · Growth & Revenue Systems
2025 · Johnny managed Nandesh directly
There's people who just show up and there's people who SHOW UP. Nandesh was an absolute delight during our two-week trial. Super productive, responsive, and proactive. He wears many hats in marketing, which made things very convenient for me as a founder. We've continued working together beyond the trial. A top-notch talent.
linkedin.com/in/johnny-kim-growth-nerd
Andre Duquemin
Founder, Embodied Performance · 25 years clinical practice, 15 years coaching executives
2025 · Andre was Nandesh's client
Nandesh is the best freelancer I've worked with in 7 years of hiring on Upwork!! Hire him!
linkedin.com/in/andreduquemin
Lee Bryan
CEO, Arcus Compliance · UK/EU Regulatory Strategy for Cosmetics, Personal Care & Novel Nicotine
Nov 2025 · Lee is Nandesh's client
Nandesh rebuilt our content engine in three weeks. We went from drafting one briefing a day to publishing three by 11am. He learned the regulatory tone before I had to teach it, and he's now setting up Claude Code for the whole team.
linkedin.com/in/leejohnbryan
Nikhil Raj M D
Platforms & Tech Lead @ Healthspan Collective · Prompt Engineering, PMO setup
May 28, 2023 · Nandesh was senior to Nikhil at AIESEC
If there's one person who has truly left an indelible mark on my professional journey, it's Nandesh. Under his guidance, I learned the art of team management, sales wizardry, and the secret sauce of event planning. What truly sets him apart is his unwavering belief in the power of enjoying participation. His mentorship has been a transformative experience.
linkedin.com/in/nikhilrajmd
Sujit Vasanthan
AIESEC Alumnus · Ex-Global Head of New Sales at AIESEC International (HQ)
December 24, 2022 · Sujit managed Nandesh directly
I've worked with Nandesh in multiple capacities and each time, I've seen the drive and passion to excel. He works his heart out for causes he believes in and has the judgement to do the right thing. In the past 2 years, I've seen him climb the ladders within AIESEC and impress people from across the world — and the best is yet to come.
linkedin.com/in/sujit-vasanthan
Fiorela Marra
Leadership & Sales Trainer · Sr. Business Developer & Project Manager
December 8, 2022 · Fiorela was Nandesh's mentor
Nandesh is a rare person! Handing over the position of Country Director at a time of crisis was very worrying for me. I was afraid the next person wouldn't put 100% to take this entity forward. I can confidently say I couldn't have found a better fit. He is empathetic, trustworthy, and reliable — values difficult to come across nowadays.
linkedin.com/in/fiorela-marra
